Most Imporatant Mobile Marketing Companies in Australia

By: Helena

Although a small market, mobile penetration in Australia excedes 110%, and it is a country with a great potential for the mobile internet, which is dependent on 3 things:

• 3G infrastructure: which is in place in Australia, with all major operators such as Telstra deploying LTE too.
• Carrier pricing models: Australian operators are reducing the cost of their data plans, which has been one of the main barriers for widespread adoption.
• Consumer propensity to adopt new technology: Both consumers and companies have proven to be early adopters of mobile technologies.

More and more companies are turning to mobile, with a 98% growth in visits to mobile websites, and companies like Fairfax or Telstra lead the way in making their content available for mobile users. In most sectors, international brands have been the first ones to go mobile and companies like Toyota, Nike or Fosters are mobile leaders in the industry. As for the agencies, here are some of the key players when it comes to implement mobile marketing or cross-platform advertising campaigns.

• IDF Marketing

Rated Best Mobile Marketing Company of Australia by TopSEOs, IDF Marketing is a digital marketing company based in Australia that provides services for global brands such as Smurfit Kappa, Dominos Pizza and Taste.

• TigerSpike

TigerSpike is an Australian mobile specialist that offers mobile services, consulting and multi-platform advertising development among other services. It has offices in Sydney, London and New York, and its clients include Pepsi, Fairfax, Virgin, Telstra and Vodafone.

• M-Net

Another award-winning Australian agency that specialises in handling both the creative and thechnical sides of mobile marketing is m.Net Corporation. Mobile strategy consulting, websites and applications, content creation and full mobile marketing services in general are what this agency offers, with clients like Telstra, Vodafone or Yahoo.

and many more...