New mobile technologies for marketing

By: Mark

After QR codes or augmented reality the top brands are waiting for the next big trend when it comes to mobile marketing that will drive customer interactions and sales.

Right now marketers and companies are integrating mobile into their day-to-day initiatives due to the medium’s popularity and functionality. But what can we expect from 2013? Marketers have to invest more into mobile and look at new technologies so that they can develop their relationships with consumers further.

There are lots of types of media which marketers can exploit to boost their brand so why mobiles? What exactly do mobiles have?

Well, they provide marketers with a wide range of opportunities to get to their possible customers and sending them powerfull messages to put them into action. These opportunities are scanable codes, interstitial ads on music and video apps, geo-fenced advertising…

We are in a time where businesses are innovating in technologies and the ones they find the most attractive are those that are more flexible, and the most effective ones are those that allow marketers to send consumers messages at a relevant time.

Mobile has become a more and more common communication channel among businesses’ prefered advertising methods.

But what do we expect from mobile marketing in 2013 ?

Well, mobile augmented reality, NFC and mobile payments are going to make a big change in mobile marketing. In fact, nowadays mobile payments have already increased 250% in some companies like Pay Pal, and NFC devices will eventually allow mobile payment to replace credit cards thanks to their capacity to allow contactless payment.

Read more about mobile payments like the mobile wallet at Mobile payments comparison and find out about the latest NFC innovations at NFC at the Mobile World Congress 2013.